Jacob Rees-Mogg today announced that as a loyal supporter of Mrs May, he’s going to harness the full power of social media and modern communication technology, and that he will personally write, publish, print and distribute a new weekly pamphlet in praise of the beleaguered PM. This is understood to be in direct response to what he sees as the unfair witch-hunt against her in the media.

He said: ‘I have acquired a small printing press and will be producing a most splendid and brightly optimistic communiqué offering Mrs May my fulsome and most loyal support. Furthermore I give notice that my intention is to print at least forty copies of the aforementioned pamphlet, entitled Concilianda Genus, and that I will then personally place a copy in each of the coaching inns and wayside taverns so prevalent around the environs of the Palace of Westminster.’

When pressed whether he might not perhaps achieve more effective and quicker results by using the plethora of digital technology and media marketing platforms Rees-Mogg looked puzzled before relying: ‘I have no time for newfangled gimmicks such as magic lantern apparatus and so forth, no, indeed on the contrary, I prefer to do things in a tried and trusted manner.’