Broadcaster, ITV 2, has announced that it is to sponsor and relaunch the now defunct Avenue of Stars in London’s Covent Garden, but that controversially it is to ‘dig up’ all the old flagstones and will only be inducting reality TV stars in future.

‘The last time this was tried they inducted acts like Morcambe and Wise, but they’re meaningless to today’s digital media-savvy audience. And anyway quite honestly what did they every really achieve?’ asks ITV’s spokesman, Greg Parsons.

‘Contemporary digital programming is all about reality television and its stars, and believe, me the new Avenue is going to reflect that, so we’re getting rid of the oldies like Alec Guinness, Noël Coward and all the other nobodies that were previously there, although we might keep Ant & Dec.’

It’s understood there will be a relaunch ceremony next month hosted by former Big Brother personality, Rylan Clarke-Neal, when he himself will become the first new inductee along with ‘Nasty’ Nick Bateman, some woman who used to be in The Only Way is Essex and YouTube Vlogger, Johnny Spamhead, whose dedicated channel where he ‘just acts the dick’ gets over 3,000,000 hits a week.

And the news has gone down well on Twitter with @ShazzaTOWIE tweeting – This is fantastic. I can’t wait for the relaunch. I’ll be there #AvenueOfStars18. with another, #WeLuvChelsea, adding – Best news ever… just so long as Simon Cowell doesn’t get a star #AvenueOfStars18