The media world is in a state of total shock after the narcissist, big-mouthed bully and former disgraced tabloid editor, Piers Morgan, spontaneously combusted live on ITV’s breakfast show GMB this morning leaving nothing behind but a charred pile of steaming bile, as pretty co-host Susanna Reid (48) could only look on in horror.

Morgan had just worked himself into particularly self-righteous lather about a group of LGBT Vegans who were found to have been scrounging benefits and wanted a second Brexit vote. Things then went from bad to worse when the next item was about Fireman Sam being dropped as a mascot by Lincolnshire fire service for being a male stereotype and putting off potential female recruitment into the service.

Ironically that’s when smoke started to pour from Piers’s ears as his co-presenters looked on in terror. But sadly and despite frantic efforts to avoid disaster he went up in a sheet of purple and lime-green flames before showbiz reporter, Richard Arnold, could get to him with a fire extinguisher,.

An ashen-faced shocked Reid then had to fill until producers could cut to an impromptu ad break, but the surprisingly when they came back on-air, Richard Madeley was already seated beside Susanna and they both carried on until eight-thirty as if nothing had happened.

Speaking to reporters later Ms. Reid said: ‘Gosh, yes, it was quite a shock and it taxed our resources to the utmost, but in true showbiz tradition the show had to go on, and I am pleased to say that Richard has now signed a contract to become my new co-host. So… you know… every cloud….’

She continued: ‘As Piers was such a self-effacing and modest man, all of us on the programme are sure he’d be delighted with Richard’s swift appointment, and also very happy that we intend never to mention him, or indeed his unfortunate demise this morning ever again. We’re sure that’s what would have wanted.’

GMB sources have said that Reid has told colleagues that she is once more looking forward to getting a word in edgeways during the show, while petty Newsreader, Charlotte Hawkins (44) was seen clutching an onion wrapped in a handkerchief as she left Television Centre after the ill-fated broadcast.