Antiques expert, David (The Duke) Dickinson, has signed a lucrative sponsorship deal and is to become the new poster boy for wood stain giant, Ronseal, in a soon to be rolled-out national advertising campaign.

Speaking from his 5-bedroomed palatial apartment directly above Sotheby’s in London’s New Bond St earlier today, bejeweled from head to toe, wearing a most oddly peculiar suit and speaking in his trademark third person singular style, David enthused about what he insisted was the ‘real deal’.

‘When you get The Duke you get exactly what it says on the tin. He’s absolutely delighted to be fronting such a well-known and much-loved product, and what’s more, now The Duke won’t need to worry about how he keeps his curiously ochre complexion topped-up for the cameras. He’s going to be well-sorted on the freebies front.’

It’s understood that Dickinson was finally chosen to front the campaign but only after fighting off some very stiff competition from veteran holiday presenter Judith Chalmers and the entire cast of Strictly Come Dancing.

Meanwhile President Trump has instructed his people to ‘go out and strike a similar deal for me in the US.’